Although there are exceptions, kids usually want play to be fair, be involved in the action, have the play be competitive and have the play involve a lot of scoring.
Adults fill many roles in youth sports. They are league administrators, coaches, officials, cheerleaders, supporters, chauffeurs and spectators.
To those roles they bring their adult view of the world. When the adult view of what is the most important aspect of youth sports conflicts with what children think, the experience can sour and be less than beneficial for the children.
It is important that adults involved in youth sports take time to consider what the kids want and really try to make youth sports about the kids rather than about the adult ego.